Leaders always sell war as being quick, easy, profitable. You have to, for those who remember previous wars will remember how it was long, hard, expensive. Because war always is.
Of course, if you're a leader and it's been long enough that most of your people have forgotten the last war, you still have to sell it as quick, easy, profitable. Else who would want to ruin the joys of peace?
But that is what leaders are for, selling what needs to be sold.
The real problem comes when the leader actually believes the war will be quick, easy, profitable.
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