The river was long, wide, and filled with a very eclectic mix of monsters, creatures and… things. If you were quick, strong, and packed light, you could make it a good halfway across before you were eaten, killed or… other.
Naturally, such a river needed to be crossed by adventurers and the like, if they lacked flight or transportation. And so they’d come to my raft and read my sign and call out ‘Goldfinger’ and offer blessings.
I would then tell them that the sign was not my name, but my price.
And there was an ‘and’ between the two.