Like a lot of viral stuff, it's hard to explain why it took off like it did. It was just an account on a video sharing network that posted a ten minute video each day of a moderately attractive youngish woman going about her life, as taken from security cameras. This video was her making meatballs while listening to a podcast, this one her watching cat videos, this one her taking a nap. I guess the mundane nature of this relaxed people, until it was discovered the woman didn't know about any of this.
That's when it really got popular.
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