Tuesday, 29 July 2014

Buzzword Incompliant



The new CEO approached the podium and looked out at his new employees. Behind him, the screen flicked to a transcript of what he was saying.

“The key to success is communication.

Because by bringing to the table a clear goal of improving this organization’s stratcoms, at the end of the day we can leverage synergy without losing out client-centric focus. I’m not looking for a paradigm shift, but instead a continuation of the process of transitioning to a seamless integration of our core competencies.”

He paused, letting his words sink in.

“If anyone writes stuff like that, they’re fired.”

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