Sunday, 27 July 2014

The Outlier



‘Only at participating restaurants.’

That always confused me. It’s a fast food chain that has worldwide domination. So much so that they’re practically a byword for obesity, that’s how big they are. And yet they have outlets that don’t cater to the directives from on high? Where and who are these outlets? I had to find them.

The corporate HQ was for some reason reluctant to tell me, but I finally found out the one store that never took part in the offers. I went there.

Turns out, it’s cheaper to build an outlier than actually improve most benchmark stats…

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